Hiring winning sales staff

At BPU we can advise businesses in the Cardiff area on many aspects of business life. The following guide highlights qualities to look for when recruiting sales staff…

What do you look for when hiring new sales staff?

Typically employers look at factors such as age, gender, and experience. But these do not always help you assess the potential success or failure as a salesperson.

Even looking at previous performance may not help if the candidate is going to be working in a different sales environment.

One approach that employers are finding increasingly helpful is to look at the personality of the candidate to see if he or she has what it takes to be a winning salesperson.

Use the checklist below to see which of the six essential traits of a sales champion your candidates possess:

Print
  Yes No
Self–starter – sets his/her own goals and motivates him/herself to reach them    
Identifies with success – closing a sale reinforces his/her self–esteem    
Resilient – is never discouraged but reacts to failure with increased determination to succeed next time    
Sensitive – tries to understand and address the potential buyer's point of view – talks with them not at them    
Perceptive – identifies hidden agendas, unspoken objections, etc and helps the potential buyer past them    
Committed to service – understands the importance of being of service and feels personally rewarded by the buyer's satisfaction    

Scorecard

How many "Yes" boxes did you tick?

5 – 6: Hire them!

3 – 4: You may give this person the benefit of the doubt, but think carefully before employing them.

0 – 2: Don't call us!

If you are in the Cardiff area and are looking for support and advice from a team of professional accountants and business advisers, contact BPU.

Home | Contact us | Accessibility | Disclaimer | GDPR (including Standard Terms of Business) | Help | Site map |

© 2018 BPU Accountants. All rights reserved.

We use cookies on this website, you can find more information about cookies here.


BPU Chartered Accountants is the trading name of BPU Ltd Company number 3723948 registered in Wales. Registered to carry on audit work in the UK and Ireland and regulated for a range of investment business activities by the Institute of Chartered Accountants in England and Wales.

BPU Financial Solutions Ltd is an Appointed Representative of ValidPath Limited which is authorised and regulated by the Financial Conduct Authority. ValidPath Limited is entered on the Financial Services register (www.fca.org.uk/register) under reference 197107.

BPU Accountants, Radnor House, Greenwood Close, Cardiff Gate Business Park, Cardiff CF23 8AA
BPU Accountants, The Counting House, Pound Field, Llantwit Major, Vale of Glamorgan CF61 1DL