Sales and marketing

At BPU we can provide start-up businesses in the Cardiff area with help and advice. Here are some issues to consider regarding sales and marketing.

No matter what line of business you are in, sales and marketing will be an essential element in growing your enterprise.

Whether you have a marketing department or the marketing department is you, here are some elementary ideas for improving your performance.

  1. Make sure your products or services are distinguishable from your competitors'
  2. Monitor your competitors' marketing activities, and change your own as appropriate
  3. Have a marketing plan - and follow it!
  4. Aim to provide a regular stream of new customers
  5. Respond quickly to customer complaints, investigate the causes and fix the problems
  6. When you lose a customer, contact them and find out why
  7. Uncover customers' needs. Find out what they really want from your business
  8. Keep advertising expenditure within industry norms. Over-advertising smacks of desperation, under-advertise and no-one knows who you are
  9. Search for new markets for your products or services
  10. Keep your existing customers aware of all you can offer
  11. Actively look at new products or services
  12. Keep your sales forecasts and statistics up to date and distribute them to appropriate employees
  13. Make sure that staff who come into contact with your customers or clients have high morale and present a positive image of your company and its products and services
  14. Use your remuneration structure to motivate and reward sales people
  15. Invest in sales-focussed training for your non-marketers (show them how they can have an impact on sales)

Evaluate the performance of your sales team and provide training where needed.

If you are starting a business in the Cardiff area and would like help and advice, contact BPU.

Home | Contact us | Accessibility | Disclaimer | Standard Terms of Business (pdf) | Help | Site map |

© 2018 BPU Accountants. All rights reserved.

We use cookies on this website, you can find more information about cookies here.

BPU Chartered Accountants is the trading name of BPU Ltd Company number 3723948 registered in Wales. Registered to carry on audit work in the UK and Ireland and regulated for a range of investment business activities by the Institute of Chartered Accountants in England and Wales.

BPU Financial Solutions Ltd is an Appointed Representative of ValidPath Limited which is authorised and regulated by the Financial Conduct Authority. ValidPath Limited is entered on the Financial Services register ( under reference 197107.

BPU Accountants, Radnor House, Greenwood Close, Cardiff Gate Business Park, Cardiff CF23 8AA
BPU Accountants, The Counting House, Pound Field, Llantwit Major, Vale of Glamorgan CF61 1DL